We need to aim for excellence and professionalism in all dimensions of our businesses.

WHAT WERE YOURS REASONS FOR JOINING THE PIERRE & VACANCES-CENTER PARCS GROUP?
Sven Boinet : As a Board Member for six years now, I know both the Group and Gérard Bremond well. As CEO, I am therefore happy to bring my experience to a company that is the European leader in its businesses, with strong positions in tourism residences, property sales and short-holidays.

HOW ARE YOU STARTING TO PILOT ACTIVITIES?
S. B. : Being a leader is an opportunity and gives us the possibility of developing further than others, of being more aggressive commercially and more pro-active during market changes. However, it also imposes obligations. We need to aim for excellence and professionalism in all dimensions of our businesses. In certain areas, such as handling customers, making them loyal and processes, we still have room to progress.

WILL THESE BE YOUR PRIORITY PROJECTS THEN?
S. B. : My priority projects are based on three key words: affirmation, fluidity and simplification. The Group has enjoyed robust growth in recent years and has now reached critical mass. In order to step up our development, particularly via partnerships, and to absorb new growth opportunities, we must adapt our organisation in order to affirm and strengthen our leadership position.
Our customers, whether in property or tourism (and often these are the same ones) need to be more at the heart of the company. We need to provide them an even more fluid access to efficient loyalty programmes in particular via the Internet and a high quality holiday. The basis of the Group’s success lies exactly in this: the satisfaction of customers that spend their holidays in one of our resorts.
Finally, in order to make the Group’s organisation even more efficient, I intend to work with the teams on simplifying processes and optimising expertise.