In order to round out its tourism offering, the Groupe Pierre & Vacances-Center Parcs relies on the synergies existing between the two complementary businesses that have provided the foundations of its success: tourism and property development. Via its Property development division, the Group controls all of the successive phases of a tourism project from the choice of location to the urban and architectural design, financing, property sales, construction and turn-key delivery to operators in the tourism division. This upstream control also enables the Group to guarantee the quality and standardisation of the products offered by the various brands.